Home Marketing News Mercado Libre will show us stories of entrepreneurs in its new campaign

Mercado Libre will show us stories of entrepreneurs in its new campaign

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Via movies, the ecommerce firm will present us the behind the scenes of entrepreneurs and the economic system that you simply transfer when shopping for on-line.

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October 6, 2020 three min learn

This text was translated from our Spanish edition utilizing AI applied sciences. Errors could exist resulting from this course of.

  • In Mexico alone, the ecommerce platform has managed so as to add greater than 8,000 SMEs since March 24, which suggests round 45 a day.

The COVID-19 pandemic accelerated the digital transformation of companies, since not with the ability to promote in bodily areas, they seemed for tactics to proceed working via the web. On this context, Mercado Libre offered a marketing campaign known as ” Let's put the economic system in gear ” with the goal of creating seen the tales of all of the entrepreneurs who're a part of the financial reactivation of Latin America.

The corporate seeks to encourage progress and solidarity via the message: “behind every buy made inside the platform there's a complete economic system beginning up.”

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“Through the pandemic, 1000's of SMEs and startups all through Latin America had been digitally reconverted. Mercado Libre needs to encourage Latin American entrepreneurs to hitch the platform and see us as an ally within the financial restoration. We're proud to be collectively to all these entrepreneurs and help them aspect by aspect, till the perfect comes, “Hernán Cieri, Advertising Director of Mercado Libre México, stated in a statement .

The corporate accompanies the 1000's of initiatives that needed to change their enterprise mannequin, with an ecosystem of worth that features technological, monetary, coaching and labor inclusion instruments all through the area the place the platform operates. In Mexico alone, the ecommerce platform has managed so as to add greater than 8,000 SMEs since March 24, which suggests round 45 a day.

“The central idea of the marketing campaign is to indicate how Mercado Libre helps SMEs and entrepreneurs to promote their companies and merchandise, particularly within the difficult context of current months. That's the reason we present behind closed curtains, what they reside many, in an underworld the place the whole lot is transferring, altering, producing employment and gross sales, reactivating “, Cieri concludes.

The marketing campaign is already seen on TV, radio, Out of Dwelling promoting and social media in Mexico, Argentina, Chile, Uruguay and Colombia.

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